Blogger Selection
Before starting with the platform, bloggers should successfully pass moderation on criteria such as the number of followers, posts, and video views of recent publications to avoid fake and private accounts, as well as accounts with prohibited content. By connecting to the service, bloggers then share access to their social media analytics, whereby the platform tracks posting dynamics, CTR, audience characteristics, etc.
Relying on in-depth data analysis algorithms, Getblogger sends brand offers only to relevant bloggers, targeting them by city, gender, their subscribers' interests, as well as the objective cost of publication. During advertising campaigns, brand representatives get weekly conversion reports from each blogger to gauge effectiveness.
Brand and Competitor Analysis
After receiving access to advertisers' offers, bloggers select the most interesting ones for themselves and their audience. They are also provided with analytical tools to research brands’ products, services, and social media presence.
The analytical algorithms allow users to track competitor activity, the number of promotional posts, and mentions by both bloggers and ordinary users.
