Covid-19 and worldwide lockdowns have caused a crisis both for large and small businesses. The inability to continue regular operations, limited advertising budgets, and a lack of customers led to the closure of some of them. At the same time, customers lost contact with brands and had no way to find up-to-date information about whether the needed local businesses were still operating.
Our client wanted to create a unique mobile app to help businesses survive the crisis allowing customers to find needed services and brands to know what kind of businesses people are missing. Therefore, Mona local businesses app will improve the modern city environment by letting people get to any needed places in a 15-minute walk.
Our client approached us with the concept of a handy mobile app to find local businesses and help customers keep in touch with, discover businesses nearby, and find deals. In turn, businesses would use Mona app as an advertising tool to attract new target customers, notify them about changes in hours and new deals.
The application also required the development of an admin panel for business representatives to update their brand information.
After an in-depth analysis of the project’s goals, requirements and specific details, our team developed an optimal strategy to turn it into a cutting-edge digital product.
Based on the application functionality and the target audience, two types of users were identified: the User and the Superuser (for business representatives). Our designers created a clickable prototype with intuitive navigation and easy-to-use design to satisfy all types of users' needs. Also, as the majority of the target audience in the US uses iPhones, the app was developed for iOS and has fast and easy registration and login via Apple ID. At this stage, we chose an MVP as the first product version to better test the functionality and collect feedback.
To avoid the standard boring profile filling, we created a chatbot called Mona to make the process more engaging and interactive. Mona app collects data about the user: name, city/district, and the types of businesses the user is interested in. Later, Mona also asks for the user's date of birth and phone number, as this information is necessary for joining a deal. All this personal data is presented in the user profile and can be edited. Here users can view all active and collected deals.
This is designed to find out what business customers are missing and fill that gap with new ones. Users select the type of service (banks, stores, wellness brands, etc.) and the area where it is not missing. Then the Superuser can see the search results in the admin panel and identify business ideas that are in demand in that part of the city.
There are 3 simple steps to collect a deal: find and select a suitable deal, join it and show the screen to an employee at the time of collection. If the user did not enter a date of birth and phone number when first interacting with Mona, the app will return the user to that screen.
Mona enables superusers to add new cities and neighborhoods, businesses and available deals. Moreover, they can track a list of missing businesses and all completed and planned deals. This way businesses can assess market demand, find out audience preferences, and create relevant offers.
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We’ve built a reliable product propelling local businesses in times of restrictions and meeting customers' demands. The mobile app also helps customers easily find needed services, collect deals, and communicate their needs. Mona has become a one-of-a-kind app to find local businesses that provides customers with seamless communication with brands.
Elasticsoft offers a broad skill set and understands our vision well. The team is highly supportive, personable, and eager to help. Their project managers go above and beyond, offering insights and suggesting better ways to run processes.
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